The continuing love and appreciation for Frida Kahlo is alive and well in Albuquerque as evidenced by the 7th Annual Frida Fiesta. The fiesta is produced and sponsored by Sally Moon, owner of W!ld Moon Boutique. “I’d be in trouble if I didn’t do it,” says Moon. "It’s grown into quite the local attraction over the past several years." Moon continues to plan the growing annual event with several co-sponsors. Hacienda del Rio and Guerrilla Graphix. The event takes place in the Old Town Patio Market, home to Guerrilla Graphix Old Town and W!ld Moon Boutique.
The 2017 Frida Fiesta featured a Frida look-alike contest with prizes, catered dinner to all who came by, a live marimba performance and Frida birthday cake. "Frida was born and died in July so the fiesta is held annually in July" Moon explains The idea for the fiesta came about when a gallery curator visiting the W!ld Moon Boutique bought several huipiles – traditional clothing commonly worn by Frida and many other women in Mexico and Central America – for a Frida-themed party. Moon loved the idea, especially with Kahlo being an icon in her shop since it first opened. So she decided to honor Frida with her own fiesta in Old Town.
Moon is a gracious host and businesswoman, circling the patio market and thanking all the attendees personally.
Channel your inner Frida! Guerrilla Graphix has a variety of Frida Kahlo gifts and accessories! From t-shirts to stickers, mugs, and coin purses, we have something for every Frida aficionado. Feel 'Frida' come in anytime and pick out your favorites!